Do you want to learn how Instagram marketing is actually done? Well, before we teach you let us first give you an overview on Instagram. Since the time Instagram was developed, it has grown into the supreme platform for sharing photos. According to reports, daily users spend at least 8 minutes on the app and more than 500 million use Stories almost daily.
You are required to post the right type of content in order to stay relevant to current followers while also adding in new ones. But, it could be difficult to understand which kinds of posts work best for increasing your following.
How to Market on Instagram
Here are five useful Instagram marketing tips that you can utilise to milk this famous platform for all that it’s worth.
1. Switch to a Business Profile ASAP
Before you begin thinking about your marketing plan for Instagram, make sure to have an Instagram Business Account. It’s simple to switch your current profile into a business account. Just go to settings and click on “Switch to Business Profile” to get started with your business account.
There are some clear advantages for creating a business profile. For instance, followers can simply click on your contact button to get in touch with you just like they would from your website. Another benefit is that your business profile allows you to create and run Instagram ads without the need for any Facebook advertising tools. You can also access Insights (Instagram analytics tools) that provide stats about the impressions and reach of your posts.
2. Use Free Instagram Marketing Tools
Instagram Business profiles aren’t very different from Facebook business profiles.Through Insights, you can view statistics like engagement data, impressions, and much more. You can get access to unique insights on posts for the week showing you how many impressions you’ve earned for that time period.
These free tools are priceless as they help you understand exactly how your users are interacting with content. The more that you understand and learn about how users are interacting with your posts, the better you can modify your content in order to boost engagement.
3. Post Product Teasers That Will Urge People to Buy
For a minute, just imagine if you could sell more products just by posting product teasers about them on Instagram? Well, it is now possible! Instagram is an amazing place to advertise your products. You won’t scare users off or annoy them with advertisements if you play your cards right. Followers will drop like flies if you’re too pushy. But product teaser posts are a simple and easy way to increase excitement without making it look like you’re trying too hard.
Starbucks teases their audience by announcing seasonal drinks by using sharp imagery and without forcing it on people to buy. If you don’t push your customers into buying anything and just tease them about products they may be interested in, they are more likely to pull the trigger and actually make the purchase.
If not, they may at least engage with your post by commenting on it, liking it, or even sharing it with a friend. So don’t be scared of showing off the goods by posting product photos. Just remember to do it gently!
4. Create Sponsored Ads
The best part about Instagram ads is that they have become commonplace on the platform and you can also control exactly how much of your budget you want to spend by setting up an ad budget. You can showcase multiple ads with the carousel feature, or even just a single sponsored ad. Before the advent of sponsored posts, only users who followed your account could see your photos and updates. This allows brands to target their audience in a whole new way.
Now, brands can utilize this to promote their photos or updates to anyone that fits their target audience in order to increase their reach further than ever before. While setting up sponsored ads, make use of content that is engaging and even appealing to the target demographic you want to show your ad to. You can also turn existing or best performing posts into sponsored ads, too!
Do remember that there are many different variations to sponsored ads that you can post, like:
- Carousel Ads
- Stories Canvas
5. Use Instagram Stories
Instagram Stories are here to help if you want to generate leads. Instagram stories are different from regular Instagram posts as they come in a “slideshow” format. Stories can only live for 24 hours, but they can be reused at a later point by saving it to any of your devices. Instead of appearing in the news feed, Instagram Stories can be viewed in a small area above it.
The advantages of Instagram Stories especially for brands are truly endless. To begin with, Stories are displayed at the top of follower timelines where users have a look almost daily. Instagram also makes it easy and simple to experiment with various types of content in the Stories feature, like rewind video, photos, Boomerangs, short video, or live video. You can also utilise tools like InVideo and Canva for creating amazing videos and images for your stories.
The number of posts that you could add to Stories at any given time is unlimited, and this feature is available to all businesses around the globe. It’s not currently possible to send Instagram Stories as direct messages as they are only available on the mobile Instagram app. But as most Instagram users access the site via the mobile app instead of the website, this isn’t really something you need to worry about.
Widepool Creatives is an innovative Digital Marketing agency that truly believes in the power of content marketing. Widepool creates creative content for clients on a daily basis. Widepool knows the potential of social networking platforms, and does its bit to contribute effectively on such platforms on behalf of its clients.
The contributions that Widepool makes on behalf of their clients ensures that the right audience sees the creatives, and eventually convert into customers for their respective clients. Widepool utilises the best of technology and also offerings of the various social networking platforms, that’s readily available to good use by figuring out the best possible means of utilising it to serve the purpose of digital marketing initiatives.
Get in touch with Widepool (+91 9019676890) to ensure that your brand makes its presence felt!