Pinterest marketing refers to a set of tactics that help in incorporating Pinterest into your business’s bigger social media marketing strategy so that it grows awareness for your products and brands and can reach new audiences. According to Pinterest Business, social media marketers turn to the platform in order to:
- Encourage conversions like purchases, ticket sales or newsletter sign-ups.
- Drive more traffic to the business’s online store or website.
- Grow an online presence and reach a new audience.
8 Tips and Tricks on How to use Pinterest for Business:
1. Create a Pinterest marketing strategy
Start by drawing out a social media strategy for Pinterest just as you would with any other social media channel — don’t just jump straight in. Creating a Pinterest marketing strategy requires:
- Incorporating and planning on-brand content for Pinterest into your social media content calendar.
- Setting SMART goals (Specific, Measurable, Attainable, Relevant and Time-bound).
- Consider what your competitors are doing differently on their social media platform.
- Learning about your brand’s Pinterest target audience specifically.
- Learning about the general Pinterest demographic and the audience that is most likely to use this channel.
Once you’ve defined a clear strategy, you can start working toward your goals.
2. Pin engaging, captivating content
Pinterest is basically a visual platform, so using it for business effectively could mean producing engaging, high-quality visual content to share. So, what makes a super captivating Pin you ask?
- Tasteful branding – If it corresponds to your Pinterest marketing strategy and makes sense for your brand, incorporate your logo into your Pins so that your brand doesn’t get lost in the Repin shuffle.
- Vertical imagery – Data has shown that 82% of users browse Pinterest on mobile. So try shooting for a 2:3 aspect ratio in order to avoid ending up with awkwardly cropped images.
- Make sure your links are working. Broken links will not help your brand in any way! Ensure the link with your Pin won’t go to a 404 and that it loads quick enough to give Pinners the best user experience.
- Consider your video and image quality. You must try to avoid pixelation, so try aiming for the highest quality video and image that Pinterest recommends.
- Text overlay. Consider adding a headline that reinforces your visual message.
- Descriptive copy. Good descriptions definitely help you in improving SEO, encourage users to click on links and add context to your images.
- Finally, you have to be consistent! Consistent, daily Pinning is without a doubt more effective than creating a board and just trying to fill it up at once. And Pinning regularly also ensures your content reaches a wider audience.
3. Try different Pin formats
We all know that Pinterest is an image-sharing platform, but it’s not just about that. Mix it up a little! Try adding multiple photos to a Pin in order to create a carousel or Pin a video that encourages Pinners to shop at your e-commerce store or. For instance, Adidas uses video to promote their products.
But even though 80% of Pinners tend to discover a new product or brand on Pinterest, think beyond explicitly promoting your brand and shopping. Pinners also come to the platform in search of inspiration, with 85% of Pinners saying they come to Pinterest in order to start a new project. Consider also posting inspiration boards or how-to Pins in order to provide your audience with valuable and fun content.
4. Carefully plan your boards
As almost 97% of Pinterest searches are usually unbranded, your brand’s boards could help you in reaching new Pinners interested in learning specific things or specific topics.
For instance, Oreo’s boards have Pins with inspiration for upcoming seasonal holidays — like its Holidays with Oreo board and Spooky Sweet Halloween board — along with recipe ideas, like its Oreo Cookie Balls and Oreo Cupcakes board.
To put it simply, the brand skillfully mixes inspiring, engaging, and useful content boards with boards that are more promotional
5. Optimise your Pins for SEO
It’s important you understand that Pinterest is a search engine, so ensure your business’s Pins can be easily found in a search! Include keywords in hashtags, in your Pins’ descriptions, and on boards.
Rich Pins, designed in order to pin fresh new content from your business’s website while avoiding duplicate content will definitely boost your brand’s Pinterest SEO.
6. Try out different Pinterest ads
Another pretty effective way of marketing your business on Pinterest is by using ads. Pinterest allows advertisers to target ads around location, keywords, age, interests, and other categories and metrics.
And detailed audience targeting allows advertisers to reach particular groups of Pinterest users, including:
- A custom list, like your newsletter subscribers.
- People who have already engaged with content that is similar on the platform.
- People who have engaged with your Pins.
- People who have visited your website.
From video ads to promoted Pins to collections, there are a wide range of ad types available on Pinterest.
7. Track the metrics
A successful or profitable Pinterest marketing strategy is mostly data-driven. To put it simply, analysing, measuring and tracking audience behaviour and key Pinterest metrics helps social media managers see what content is a little less engaging and what content performs best.
8. Promote your Pinterest profile
In the end, make sure your loyal followers who follow your business on other platforms know that you’re also active on Pinterest. Try to promote your Pinterest profile:
- Cross-promoting your Pinterest business account by sharing on your business’s other social channels.
- Including the link inside your email signature.
- By creating a link to your Pinterest profile on your company’s website.
- Including the news of the Pinterest profile in your company’s newsletter.
Widepool Creatives is an innovative Digital Marketing agency that truly believes in the power of digital marketing as a whole. At Widepool, we create content for clients on a daily basis. Widepool knows the potential of social networking platforms, and does its bit in order to contribute effectively on all platforms on behalf of its clients.
The contributions that Widepool makes on behalf of their clients ensures that the right audience sees the creatives, and eventually convert into customers for their respective clients. Widepool puts to good use the best of technology that’s readily available, together with the conveniences brought forward by the various social networking platforms. Widepool thus figures out the best possible means of utilising technology to serve the purpose of the digital marketing initiatives they undertake on a daily basis.
Get in touch with Widepool (+91 9019676890) to get your Digital Journey started!