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A Checklist To Help You With On-Page SEO

This article aims at taking you through a complete on-page SEO audit. This will help drive more traffic from the search engine to your website. On-page optimization is one of the major pillars of SEO optimization and we’re going to guide you through the exact steps you need to follow to do a comprehensive on-page SEO audit on your own website.

SEO Friendly URL Structure

The initial step that you have to take is to work on the URL structure of your website. Try getting your primary keywords included in your URL. For example, if the article was about ‘On-Page SEO’, and we want the primary keyword On-Page SEO in the URL. Then, the URL for this post will be:


The keywords used in the URL function as a ranking signal/indicator to help communicate to the search engines regarding what that article or content is all about. However, it is recommended that you avoid stuffing excessive keywords in the URL for the sake of ranking better. Stuffing keywords may have a negative effect on the website and its performance.

With that being said, it’s important to remember that if you have a website that is pretty old and is generating a decent amount of traffic, DO NOT change the URL of your website as you might end up losing your website traffic. But, if your page is generating zero to no traffic or your website is new, you can go ahead and change your URLs to better suit the content it points to.

Title Tag

Title Tags are the first thing that catches the eye of the reader.  While adding your keywords to the title tag make sure its primary keyword is in the title tag of the page. Although adding primary keywords to the title tag is one of the major aspects of search engine optimization, you cannot expect this alone to help you rank the page higher in SERP. As the AI of search engines gets updated almost daily, Click Through Rate (CTR) is now considered an important factor in determining SERP rankings. 

Therefore, websites having a better ‘brand recall’ and ‘click through rate’ will get higher leverage in organic rankings. So, it’s important to spend time writing a compelling and attractive title tag that will help you get more clicks on the web page.

Meta Description

Meta Description helps in providing brief descriptive information about a resource. So it is important to add the primary keywords in the meta description as well to make it as compelling as possible. Make sure to keep your meta description between 200-250 characters, having more will be cut out by google when listing on the search engine results page (SERP). Adding a primary keyword in the meta description will appear as bold in the search result. Although not a ranking factor in the eyes of Google, the meta description will impact your click-through rate (CTR), in turn influencing the ranking of a particular webpage.

Heading Tag

Depending on how you’re planning to build your pages, using a general Heading tag (H1, H2, H3 and so on) or the type of content management system you’re using. They can act as indicators of what the page is all about. The rule of thumb here is to add the primary keywords in the H1 tag as that gives a lot of ranking authority to the primary keywords. It is important to keep in mind that each SERP page should have a unique H1 tag so that cannibalization of keyword ranking can be avoided.

However, the H2, H3, H4 tags can be used as many times as needed on a single page depending on the hierarchy of your heading/sub-headings. So remember to add your primary keywords in the H1, don’t worry a lot about H2, H3, and H4 as having them is fine, not important.

Image Alt Tag

When your images can’t be displayed for whatever reason, the Image ALT text acts as a descriptor to provide context. They provide a nice opportunity to include your primary keyword in images on your webpage/blog post. It can be incredibly useful to be descriptive in the alt tag as this is an extra component in the entire optimisation equation.

Avoid including keywords in the ALT text if they aren’t relevant. As a descriptive and relevant ALT text provides visitors with an understanding of what the image could have represented. For example, ‘image 5784_2’ is not at all a descriptive ALT text, but ‘checklist-for-On-Page-SEO’ is.

Page Content

After you’ve completed optimizing the meta (Title, Description, Headers), it’s now time to head towards optimizing your blog post/page content. The procedure for optimizing the page content is also similar. Make sure to insert the primary keyword in the first 100-150 words of your webpage/article  for better results on the search engine results page

Schema Markup

To help improve on-page SEO and increase your visibility in search, schema markup is added to the web pages. Using schema helps in improving the Click Through Rate which will again, although not directly, but surely help to improve the rankings in  SERP.

Here’s what Google has said:

Google algorithms better understand and index the content that includes structured data markup in its web content. Some of the data can be utilized for creating and displaying rich snippets within the search results. For instance,  Rich Snippets on the right show search results for a movie, these include an aggregate rating value, vote count, and review stars — very helpful for someone searching for information about the movie.

In conclusion, the better optimized your website is, the better your website will rank in SERP. If you do not have prior experience in optimizing your website or content, it’s better you approach professionals to help you rank your content. We at Widepool Creatives have been in the space for years now, helping hundreds of clients rank better on SERP has made us an expert in the field! Call +91-90196 76890 if you’d like to have a quick chat with our experts regarding different ways that we could help your business climb the ranks of a Google SERP.