Local businesses often get lost in oblivion because of poor visibility to their targeted consumers. Search engine optimization (SEO) works like a magic wand in letting your targeted audience see what you have to offer by clearing the fog that covers your business. The count of potential customers who are always online has increased as the usage of smartphones and other devices have also gone up. SEO interchanges and combines different tactics and strategies to highlight the online visibility of a company or brand to their targeted audiences.
SEO incorporates different strategies based on the location, product, and targeted consumers. Therefore, not every strategy is universally successful enough to transform a business into a treasure trove. Local businesses have to work with a limited budget for promotion and marketing, making it harder to focus on SEO and implement it correctly if you’re not an expert. Hence it is important to consult and hire a professional who can help you with SEO.
Let’s have a look at some important dos first:
1. Create Google My Business for each location of the same business
It’s always good to start off with the basics. Google allows users to create a free listing on Google My Business page, with customers just a few keywords away; this free listing is displayed along with the search results on both smartphones and computers. Don’t wait for your customers to come looking for your business and then reach you, there is a high chance that they might lose interest in your business by the time they finally drop into your business location.
2. Bring consistency in NAP listing, on-page reference and citations
Local SEO enormously depends on Name, Address and Phone or NAP citations. Like links in traditional SEO, Google gives equal significance to them. Another trusted third-party website such as Yell, is among one of the best places to begin with NAP citations. According to a report from Moz’s Local Search Ranking Factors, 3 out of the 6 elementary ranking factors are associated with the NAP citations.
3. Introduce a local search strategy with Google My Business
With the help of this, you can make your listing more appealing to your users by adding your website link, images etc. This is an effective way to optimize personalized search.
Now let’s have a look at the main don’ts:
1. Do not put fake reviews
Many brands and companies hire writers to write fake reviews on Google so that their rankings get a boost. Although there are many fake reviewers that do a very good job at this, your chance of crossing paths with them is very low. So it’s better you stop depending on this and in turn let people organically come up with reviews. One thing that you can do to boost this is, encouraging your customers to drop a review on Google or any other third-party websites.
2. Never underestimate your online reputation
It is important to take good care of the customer service you provide, because this matters a lot! Although good reviews can help you in building a reputation online, one negative review can bring things down and ruin everything. It can take a major toll on your business, leading to catastrophic effects. Therefore it is important to pay enough heed to your online reputation. Besides offering excellent customer service, rule out any negative feedback with positive attributes and patience.
There are many more strategies that you can implement to boost your local business, but it is advised to approach an expert who can suggest to you the absolute needs that are tailored specifically to your business. Widepool Creatives has over a decade of experience in this space, along with a team of experts working towards bringing local business to the forefront of the online digital world.
Let Widepool help you take your business on a journey to places around the web. Call (+91 9019676890) now to get started on the journey.