Like many business owners, you too may have questions in your mind on the lines of, “How to market your business online?” Without having to wait for many many years to move up the rankings on Google’s SERPs, how is it possible for a small business to get the proverbial word out? To get a better return on the investment of your time than others, there are definitely a few ways to market your business. Although some will take weeks to play out, others will take months, and years.
It doesn’t matter which method you choose as you’re implementing the proper set of marketing habits and adding value along the way. You’ll eventually reap the rewards of your work over time. This will not happen overnight! That being said, nothing worthwhile ever does. Here are some of the best methods — in both the long and short term – for bringing all the important traffic to your website and online pages.
1. Create a blog and post high-quality content regularly
Obviously, the most popular way you can advertise your business online is to create a blog where you can post and share top notch content that gives the readers high value on a consistent basis. This is most certainly an extremely long-term strategy that may not pay off overnight, yet every business visionary needs to comprehend the significance of accepting this online marketing method.
Not only does writing noteworthy blogs about any niche or industry help in driving traffic by peaking Google’s interest, but it also helps in creating authority. You’ll garner the attention of media, business owners and consumers alike if you can become an authority in your industry. This, in turn, can snowball and result in building more authority that can eventually give enormous amounts of sales and visibility .
2. Market your content on Quora and Medium
If you have a fairly new domain with little authority built up and are looking to get some early traffic, you should work on marketing your content on sites like Quora and Medium. Don’t know how it works? It’s simple, write a high-quality piece of content on your website and make sure it’s unique, keyword-centric, adds a lot of value and is insightful. Make sure that whichever topic you’re talking about helps the readers in some way, shape or form.
After this, write another article on a site like Quora or Medium, also make sure that it adds a lot of value and is insightful and unique. Then create a link from this article pointing to the main article on your site or blog using a relevant or primary keyword.
This is the most powerful method for gaining traction on Google’s SERPs.
3. Use Facebook ads for strategically-targeting landing pages
Facebook ads, although not free, give an amazing opportunity to reach the right demographics for your business. You can use metrics like geographic location, age, interests, marital status, and many others, to target potential consumers so that you can send strategically-targeted landing pages, also called squeeze pages.
Experiment with micro-spending to see which squeeze page and ad copy gets the best responses to drop consumers into your sales funnel. This may take a reasonable amount of time to find the recipe or right mixture when it comes to advertising on a platform like Facebook, but once you’ve got a campaign running profitably, all you need to do is continue to scale.
4. Collaborate with popular bloggers in your niche
Another very effective way to make your business visible is by reaching out to popular bloggers in your niche, especially if you have something that can provide value to one of their posts. Why don’t you try reaching out and look for ways to collaborate with writers who write content that directly correlates to your line of work?
This is a great way to offer your services as a guest blogger. Clearly, it may be difficult to find popular bloggers willing to allow you to do this as this requires you to have a good background in writing yourself. But if you happen to make this possible it would definitely be worth the hard work!
5. Use business listing sites like Google My Business and Yahoo Local
If you’re running a local business and want to attract nearby customers to a hair salon or want to offer some professional services that are geographically specific. Then you should definitely consider listing your business on local business listing sites such as Google My Business and Yahoo Local.
Google My Business is an extremely powerful way to list as well as verify your business information, giving public details like your business’s address for Google Maps appearances, store timings and other relevant information. Make sure that this information is up-to-date and accurate.
Widepool Creatives has over a decade of experience in the digital marketing space; Widepool, along with its team of digital experts work towards bringing local businesses to the forefront of their customers in the digital world. Widepool will help you in taking your business ‘ marketing online, and will help leverage the best that the online world has to offer. Call on +91 9019676890 right away, to get started on the journey.