For entrepreneurs and entrepreneurs, it is quite crucial to ensure their business websites are well-optimized for local searches. After all, most customers will search for businesses near them when they need a product or service. Luckily, there are a few simple local SEO strategies you can use to improve your website’s ranking in local search results.
If you want to improve your local search ranking, there are a number of things you can do. By following these tips, you can improve your local search ranking and attract more customers to your business.
- Create a GMB Account: Creating a Google My Business account is a great first step. Creating this account is free, quick & easy. Just go to Google My Business and click on the “Start now” button.
- Get Reviews from Your Happy Customers Regularly: Google loves seeing businesses with positive reviews. In fact, they’re one of the factors that Google takes into account when determining your local search rankings. The best way to get reviews is to simply ask your happy customers to leave you a review on Google. You can also incentivize them by offering a discount or a freebie in exchange for their review.
- Mobile Optimization: This means optimizing your website for mobile, which is a must-do thing in today’s Smartphone generation.
- Curate Content Based on News/Events: One of the best ways to improve your website’s ranking is to curate content based on news and events happening in your area that is relevant to your local audience. This not only shows potential customers that you’re up-to-date on what’s happening, but it also helps you score points with search engines.
- Local Keywords: Another great way to improve your local ranking is to use local keywords throughout your website and content. This tells search engines that your business is relevant to people in your area, and it will also help you attract local customers. This will also help search engines understand that your website is relevant to searchers in your area.
- Location or About Us Pages: Another great way to improve your website’s local ranking is to create an “About Us” page. This is a great way to show potential customers that you’re a real, local business. Be sure to include your business’s address and contact information on this page. You can also include a map to make it even easier for customers to find you.
- Cash on Online Business Directories: This is a great way to get your business’s name and website in front of potential customers. Plus, it can help improve your website’s ranking in local search results.
- Try Focusing on Link Signals: You should also focus on link signals, by getting high-quality backlinks from other websites.
- Create Dedicated Web Pages for All Products/Services: If you offer multiple products or services, make sure you have a dedicated webpage for each one. This will help your customers find the information they need, and it will also give you a boost in the search rankings.
- Voice Search Optimization: Voice search is a growing trend and it’s important to optimize your website for it. People are using voice assistants like Siri and Alexa to search for local businesses. So, if you want to improve your local SEO, you need to optimize for voice search, as follows:
- Use natural language keywords
- Use long-tail keywords
- Optimize your website
To really improve your rankings, though, you will need to focus on some key local SEO strategies. Widepool local SEO service would be the best thing you might have availed in a while!