Learn the Essentials about Facebook Branded Content
Influencer marketing has truly become a cornerstone of modern-day marketing tactics. This is mainly because it efficiently targets specific groups & customers who are more likely to trust online reviews & comments than traditional brand information. Amongst the various platforms used by brands & agencies, Facebook edges as the most favourite one for branded content. You must also be wondering how to earn from Facebook branded content? The blog below will give you a clearer picture about the same!
What Is Facebook Branded Content?
Facebook branded content allows influencers & content creators alike to tag sponsored brands into their published posts on FB. The feature clearly indicates the collaboration between the brand & the influencer. This makes it clear to the followers that such a post is sponsored. As per Facebook, branded content is the content from creators or publishers that includes or is influenced by business partners in exchange for some exchange of value. This serves as a clear indicator of sponsored content. Mark Zuckerberg even emphasized that such a feature aims to expand transparency within the Facebook community by clearly separating sponsored ads from regular posted content.
Benefits of Facebook Branded Content
Before the branded content feature was introduced by Facebook, it was usually quite hard for FB users to tell if a post was an ad or not unless the influencer explicitly stated so. The branded content feature now addresses such issues by instantly informing the audience that the specific post was sponsored, thus ensuring transparency. Additionally, before this branded content feature, influencers had limited access to post information unless they were directly involved in distributing the post. Influencers also faced the challenging task of reporting detailed post metrics to brands. This feature has now simplified this entire process by helping brands to distribute tagged posts and also access comprehensive info, benefiting both influencers & brands equally. So, it is kind of a win-win situation!
How to Use Facebook Branded Content?
- Step 1: If you have not enabled this branded content feature on your Page before, then visit Facebook’s branded content registration page. Then, select your Page & submit your request. Approval generally takes around one to two hours, after which you will get a notification.
- Step 2: After approval, you will see a holding hands icon when you create a post. Click on this icon to enable branded content.
- Step 3: Use the “With” option to select the brand’s pages you want to tag. Only one brand can be tagged per post. Decide whether you want to allow brands to push posts. Once tagged & posted, the word “Sponsored” will appear next to the brand name. This completes the Page Admin process.
- Step 4: Brand Page Admin will receive a notification of the branded content request. The brand will then be able to view post insights, push posts, & access ad details via Ads Manager. This transparency allows both the parties to view post-performance as well as audience engagement.
Suitable Post Types for Branded Content
Suitable post types for Facebook branded content examples are as follows:
● Link
- Text
- Live
- Photo
- Video
- Canvas
- Carousel
- Slideshow
- 360 Video
- Instant Article
Contact Widepool Creatives for Facebook Branded Content! Our team is a pro in it!