You Can Never Go Wrong with Widepool’s Expert SEO Services
SEO pagination is an effective technique used to organize and present large sets of content on a website, allowing users to navigate through multiple pages. When implemented correctly, SEO pagination can enhance user experience and improve SEO (search-engine-optimization) by making it easier for search engines to crawl and index your website. Let us explore some SEO pagination best practices to optimize your pagination strategy and boost your website’s SEO performance.
SEO Pagination Best Practices
SEO pagination best practices can be used for improving your website’s SEO, as explained below:
- Ensure Making Your Anchor Links Crawlable: When using pagination, it is crucial to ensure that anchor links are crawlable by search engine bots. Crawling refers to the process where search engines discover and index web pages. To make anchor links crawlable, use HTML anchor tags (<a>) with proper href attributes, allowing search engine bots to follow and index each paginated page.
- Keep Away from Using a “View-All Page”: While it may be tempting to offer a “View-All” page that displays all content on a single page, it is not recommended for SEO pagination. Large pages with excessive content can negatively impact page load times and user experience. Instead, focus on providing a logical and user-friendly pagination structure that divides content into manageable portions.
- Make Use of Self-Referencing Canonical Tags: To avoid duplicate content issues and consolidate ranking signals, implement self-referencing canonical tags on paginated pages. Canonical tags inform search engines about the preferred version of a page, ensuring that all paginated pages are attributed to the original content. This consolidates ranking signals and helps search engines understand the relationship between paginated pages.
- Make Use of URLs Effectively: When designing your pagination URLs, utilize descriptive and consistent URL structures. Include relevant keywords and make the URL hierarchy clear. For example, use “/category/page 2/” instead of generic parameters like “?page=2”. This helps search engines understand the organization of your content and improves the visibility of paginated pages in search results.
- Utilize Pagination Pages in the Similar Fashion as Internal Linking: Just as internal linking is essential for SEO, using pagination pages as a form of internal linking can help search engines discover and index all your paginated content. Include relevant anchor text and contextually link to other related content within your pagination structure. This internal linking approach boosts the overall crawlability of your website and enhances the user experience by providing additional relevant content.
- Smartly Utilize Your Crawl Budget in the Best Way That Serves You Well: Crawl budget refers to the number of pages search engines can crawl and index on your website within a given time. Optimize your website’s crawl budget by prioritizing high-value content, ensuring efficient internal linking, minimizing duplicate content, and improving server response times. By maximizing your crawl budget, search engines can effectively index and rank your important content.
- Do Not Waste Your Crawl Budget by Putting Paginated Pages on XML Sitemaps: Including paginated pages in your XML sitemap can waste your crawl budget, as search engines may prioritize crawling and indexing the main content pages. Reserve your crawl budget for valuable and unique content pages. Exclude paginated pages from the XML sitemap to ensure that search engines focus on indexing your primary content.
- Optimize the Content Available on the Paginated Pages: While paginated pages may not receive as much attention as your main content pages, it is crucial to optimize them for SEO. Ensure each paginated page has unique and valuable content, including relevant keywords and meta tags. Provide clear navigation options, such as “previous” and “next” links, to enhance user experience and help search engines understand the pagination structure.
You Can Never Go Wrong with Widepool’s Expert SEO Services
Implementing SEO pagination best practices can significantly improve your website’s SEO performance. To apply this strategy finely, you have to meet Widepool’s expert team, and let them handle the work for your betterment.