Listen to the Importance of Voice Search Optimization in Digital Marketing
What started as a funny video on a largely misunderstood voice search has quickly grown to a 95% curation rate. Voice search today is being widely used as a fast & convenient way to procure information. Let us study the value of voice search optimization in digital marketing today!
Voice Search Marketing
There is quite a buzz about it! In fact, it is a hot topic of discussion for content marketers & SEOs. A whopping 72% of Americans who know about voice search have used this particular feature. Therefore, optimizing for it is essential to get attention for your business. This entails optimizing data & content that appears in voice search results (such as in Apple’s Siri or Google Assistant).
Importance of Voice Search Advertising
Significant improvements in accuracy have led to a substantial growth in users preferring voice search as a hands-free experience. Consumers don’t want to waste time typing search queries by hand, specifically when on the go! Marketers need to carefully consider this preference of most users when crafting their content. Smart speakers have normalised voice commands in our lives. Online shopping & controlling devices by voice have become commonplace. Users today have become accustomed to voice search in general.
Examples of Voice Search Marketing
Typed searches are typically kept to a minimum using a minimal number of words, such as: “Which is the best bakery in Bangalore?” However, while searching by voice, users expect a more colloquial interaction and are likely to ask grammatically correct questions, such as: “Where is the best bakery in Bangalore?” So, for getting ranked in these voice searches, it is highly essential that you craft such answers, which sound natural. Why so? Well! Because it feels like a real person understood & answered such a question. Voice search optimization in digital marketing is all about giving the most favourable answers to questions. Also, it would be good to have a fine-working review generation strategy, which ranks for questions like, “Which is the best ice cream parlour near me?”
Voice Search Optimization in Digital Marketing
A concise & natural tone is key to getting your content to rank in voice search. According to a recent study, the optimum for voice search results across all assistants is 23 words (Google Assistant tends to go a little deeper, returning an average of 41 words of answers). Up to seventy percent of voice search results come from featured snippets. So, the same best practices for ranking in this coveted Google niche apply to voice search marketing. Build your content around FAQs. Try to structure your text using those questions as headlines. You can also use schema markup for presenting your most important & most searched data more clearly to search engines. This is the reason why most marketers are turning their efforts towards voice search on digital marketing. This is the reason why voice search optimization marketing is fast picking up now. There is great significance today of voice search in digital marketing, that’s gaining ground!
SEO health factors like high-quality backlinks & a high authority score are also critical ingredients for appearing in voice search results. But don’t just try to trick the algorithm to rank in voice searches. Focus on who is searching & what they wish to say in responses. Widepool Creatives comprehensive suite of services includes this so-very-essential voice search optimization in digital marketing as well! Listen to our expertise in voice search digital marketing to make your brand heard!