In the always-changing digital marketing environment, SEO (i.e. search engine optimization) remains a key strategy followed by one & all for augmenting the visibility of websites on search engines including Google. SEO happens to be a set of techniques aimed at improving websites’ rankings in SERPs (i.e. search engine results page). By optimising the different elements of websites, businesses & brands can lure more organic traffic, reach a wider audience, and eventually achieve more conversions. The most important SEO components tend to include keyword research, link building, on-page optimisation, & technical SEO. Successful SEO practices tend to upgrade search engine rankings, and also enhance user experience that helps in making your content easily accessible to all online users. Let us discuss the significance of alt text for accessibility & SEO.
Alt Texts
Alternative texts (shortened for alt texts) happen to be those essential components of web content that describe the appearance & functionality of images on webpages. Such texts are made use in HTML codes to provide textual descriptions of images to users who cannot view the images. Such users include the people who use screen readers, people with visual impairments, and even search engine bots. Alt texts act as fallbacks if images fail to load. They ensure that the context & purpose of images have been conveyed properly. Essentially, alt texts convert visual content into the formats that could be understood by users of assistive technology, thus establishing the web as more inclusive.
Significance of Alt Text for Accessibility & SEO
The significance of alt text goes beyond accessibility. It plays a vital role in search engine optimization by helping search engines recognise the content of images. When search engines crawl web pages, they cannot interpret images directly. So, these alt texts provide the necessary context so that search engines can properly index the images, potentially improving the relevance of the pages for provided search queries. The dual functioning of alt texts of improving accessibility & enhancing SEO make them the essential tools for web developers as well as content authors. Carefully incorporating descriptive, keyword-enriched alt texts ensure that your websites become both user-friendly & search engine optimised.
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