Ever speculated why that particular food recipe blog which you follow keeps popping up on the 1st page of your Google search results? It is all because of Search Engine Optimization (i.e. SEO). This happens to be the practice where we optimize the websites & content to rank higher in search-engine-results-pages (SERPs). By adding relevant keywords & structuring the content appropriately, one can augment organic traffic of any website. This organic traffic refers to those users who discover some particular brand(s) through the online searches that they do using search engines.
Video Marketing
SEO is not a one-trick pony! In today’s ever-evolving digital epoch, video marketing has come out as a potent tool to interestingly capture users’ attention. You know that a picture is worth 1000 words, then imagine the worth of a video! Are you aware of the fact that our brains process visual information 60,000 times faster than text? This fact alone explains why videos are always more retaining than plain text. This is the age of YouTube, TikTok & Instagram. Millennials, Gen Z & Gen Alpha, all are busy scrolling the reels! So, it is a no brainer that videos are the most exciting thing you can do to spice up your brand’s marketing! People prefer to watch short videos about particular products rather than reading their scripts. Not only will they enjoy the content of videos, but this will also save them a lot of time as they won’t have to skim through long pieces of text. Thus, videos boost engagement greatly.
Potential of Video Marketing
Videos are shared 1200 percent more than text & images collectively. Thus, the potential of video marketing is indisputable. Studies show that online users retain information from videos much better than from texts alone. What’s more, videos considerably amplify conversion rates. This leads to augmented sales & enhanced brand loyalty. Video marketing substantially increases dwell time of users on your website(s). Search engines like Google also prioritize content that grips user attention. This is exactly what videos do! High-quality videos attract more backlinks. They also improve domain authority. What’s more, videos rank well in search results. This gives your brand more visibility. Incorporating videos into your web marketing strategies can help you decidedly.
Utilizing the Potential of Video Marketing
You will not just gain brownie points, but your brand will emerge as a sure-shot winner in the online space with efficient video marketing! Try the following tricks of the trade:
- Stimulate interest by choosing the most interesting parts of your video & summarizing them at the beginning.
- Integrate storytelling to formulate a gripping narrative in your video content.
- Use attention-grabbing visuals to get your point across to your audience in the blink of an eye.
- Write a compelling script but keep it short & crisp.
- Interact directly with your audience in the comments section and ask them what they want.
- Use live videos by holding Q&A sessions, introducing new products and/or events, conducting office tours, screening product demos, etc.
- When it comes to video format, there’s no one-size-fits-all approach. There are Micro videos; then there are XXL explainer videos! Try the ones that fit your style!
Collegiate with Widepool Creatives for Your Brand’s SEO Success!
At Widepool Creatives, we fully understand the potential of video marketing and utilize it for your SEO success! Our team can help you create high-quality, gripping video content that will resonate with your audience and also drive organic traffic to boost your brand’s online presence. Meet our team and discuss the ways by which we can associate with your firm to unlock the complete capacity of video marketing for your brand’s SEO success!