Do not let your website images be mere mute visuals! Here is the truth about the difference between alt texts and image descriptions!
SEO Armamentarium
Search engines might be getting smarter by each passing day, but they have not yet mastered the art of deciphering beautiful sunsets & exotic flora depicted in images. This is where you, the SEO crusaders, come into play! Harness the power of descriptive copies to make your website’s content (as well as stunning images!) crystal clear that talk about themselves through the medium of words. But with various terms like “alt texts” & “image descriptions” being thrown around, things could become a little puzzling. Never fear, content warriors! Here’s a quick SEO guide for creating the best text collaborators cum image explainers for your websites’ images.
Alt Texts – SEO Secret Weapons!
Think of alternative texts (alt texts) as something that you whisper into search engines’ ears. These happen to be the accurate descriptions of your images. They help search engines understand what the image is all about. This enhances your website’s ranking in related searches, and also makes your content better accessible to visually impaired users. Well-written alt texts can be the difference between someone searching specifically for “fresh baked bread” & then landing directly on to your bakery page or getting lost in a vague sea of generic alt texts.
Image Descriptions – Painting Pictures with Words!
Image descriptions, alternatively, are intended for a human audience. These are like extended captions. They provide a deeper & more elaborate understanding of the content & context of images. Let’s say there is a product image for instance. Image description of this product image can tend to elaborate on the product’s features, its materials, and even evoke emotions by describing use cases. For example, instead of a boring “red dress,” your image description can say something like “A flowing red coloured maxi dress with elegant lace trim. Perfect for summer evenings!”
Difference between Alt Texts and Image Descriptions
So, what’s the big difference between alt texts and image descriptions? Well! The key difference lies in the words/characters length & targeted audience. So, ultimately, it is all about length & audience, to be precise! While alt texts are shorter in length, a bit concise & crisp, and SEO-focused. Alt texts are also to help the visually impaired users. Whereas image descriptions can be more detailed & customised, as they are for sighted users. Think of alt texts as quick summaries for search engines, and image descriptions as the complete story for your readers.
Widepool Creatives Can Be the Ultimate Partner for Your Brand’s SEO Success!
Do you want to create compelling content that ranks high in search results and also connects your audience? This is Widepool Creative‘s specialty. Our SEO & image descriptions dream team can help you create compelling alt texts & image descriptions. These will enhance your SEO. They will also bring the visual elements of your websites to life. So, let us work together to make your websites the oasis of clear communication & exquisite images that say a lot!