Images happen to be the vital parts of any content strategy. Effective alt texts boost image SEO and also make the content more accessible to all users. By John Mueller (Google’s Senior Webmaster Trends Analyst) Let us discuss how to boost your Image SEO with effective alt text.
SEO
In this digital epoch, search engine optimization (which is SEO) has become an integral component of online success. SEO happens to be the optimisation of websites to rank them high in search engine result pages (that’s SERPs). This is for amplifying organic traffic towards these websites. The process of SEO tends to involve a variety of strategies. These include keyword research, on-page SEO, link building, & content development. Becoming proficient at SEO can help you augment your online presence, boost traffic to your website(s), and in due course reach your business goals.
Image SEO
Image SEO happens to be a specialised SEO technique, which tends to focus on optimising images on the websites to augment their visibility in search engine results. Such a process tends to involve multiple tactics like the use of high-quality images, proper filenames, & quick load times. In all these tactics, the most crucial one is image SEO. This entails the effective use of alt texts. These alt texts play a vital role in how search engines like Google understand & index the images on your website(s).
Alt Text
Alternative text or alt text is a short description added to an image in the HTML code. This mainly serves 2 purposes: first, to improve accessibility for visually impaired users (who depend on screen readers); and second, to help search engines understand what that image is all about. Well-written alt texts can improve image SEO by giving context to search engines. This eventually gives the image more possibility to show up in relevant search results.
Websites that have optimised images with effective alt texts tend to witness a 37 percent augmentation in organic traffic from varied image searches. (Source: HubSpot, 2021)
How to Boost Your Image SEO with Effective Alt Text?
The projection of image SEO with effective alt text cannot be overstated. So, transform your image SEO, and make every pixel count by adding effective alt texts to your images. Enhancing the SEO of your images with effective alt text includes different proven methods, as follows:
- First & foremost, ensure that your alt texts are descriptive & specific, precisely indicating the content & context of your images.
- Say a complete NO to keyword stuffing! Instead, use natural flowing language that impeccably incorporates relevant keywords.
- Keep your alt texts short. Try to balance informational content with transience.
- Also, do ensure that all your images on the website have unique alt texts. This is to avoid repetition, which further improves overall SEO value.
Contact Widepool Creatives for Your SEO Success!
Incorporating these strategies will improve your website’s SEO performance and ensure your images reach their full potential. Contact Widepool Creatives for customised SEO solutions & expert advice. Our team is committed to helping you achieve SEO success, foster your online visibility and push traffic to your website. Our experts very well know how to boost image SEO with effective alt text. We can help you gain from the power of effective alt texts and an all-inclusive SEO strategy to achieve unprecedented digital growth.