1. Page Views: 2. Average Time on Page: 3. Unique Visitors (UV): 4. Bounce Rate: 5. Shares: 6. Demographics: 7. Geography: 8. Comments: The job of a content marketer doesn’t end after creating a carefully thought out piece of content, or after distributing it to the audience via different channels. However, the most important part of the job starts only after the monitoring and measuring of the content is completed. Only this shows how well the content is actually doing, and whether there is a need to polish it. There are many different metrics to consider while measuring and monitoring the performance of a content piece, depending on its format, content type and distribution channels. We have compiled a list of 8 top KPIs or metrics to measure your content marketing effort: 1. Page Views: This is a fundamental marketing KPI which is frequently overlooked. Each time a page is refreshed, it is considered a page view. A high page view count shows that your audience is locked in – and furthermore that they are returning to your content regularly. This is a fundamental KPI, which is unimaginably significant for monitoring performance of specific content, particularly for key landing pages. 2. Average Time on Page: This is the average amount of time spent by visitors on a specific page. If the average time spent on a page is 30 seconds for a 4,000-word essay, you can assume your visitors are just skimming through the article and not reading it completely. On the other hand, it is more likely that they are consuming your work if they happen to spend more time on a page. 3. Unique Visitors (UV): If you’re interested in finding out how many individuals have viewed your content inside a given time period, UVs are the most standard method to measure it. Any repeat visits from that same browser are not counted as this can be determined by the use of cookies on the page. Along with calculating your growth rate, UVs show how your content is attracting a new audience. 4. Bounce Rate: This metric estimates the percentage of visitors coming to your site and leaving after viewing one page. This helps in understanding the number of users lost because what they expected wasn’t delivered after they clicked on the page. This can be referred to as a high bounce rate KPI. 5. Shares: The more your audience believes your content is worth sharing and valuable, the higher the share count goes. It helps in understanding the type of content people like to share. This is a kind of word-of-mouth referral and is a natural content promotion KPI which you should strive for. People share content for various reasons. Some of these are for entertainment, social validation, beliefs and causes, practical value, incentive, interest, aesthetics, etc. 6. Demographics: With Google Analytics providing valuable information like gender, audience age, and general interests. It makes it possible to target your marketing efforts more effectively. 7. Geography: Google Analytics gives page level details of geographical information about visitors, which in return helps you in optimising the locations that are most important to your business. 8. Comments: One-way communication carried out by brands in olden times has been changed by the advancements in technology. Nowadays, everything you add to your online persona becomes a two-way conversation in the digital world. In case of both, a social media post and a website, comments show how your content resonates with viewers. When people comment on your content, this shows that your content is impactful and they also want to contribute to it. Measuring and monitoring your marketing KPIs can help substantiate everything you do as a digital marketer. In present times you have more opportunity for achieving transparency in your marketing efforts, thanks to the countless tracking tools available today. Tracking these KPIs will inform you all about your marketing failures so that you can achieve better results by fixing them for better results in the future. These KPIs should be monitored regularly, having an expert opinion on how to use this data to grow your customer base is crucial. Our experts at Widepool Creatives have helped several businesses for many years by filling the gaps in their content marketing strategy and improving engagement with their customers. If you have been struggling with content creation and would like to receive support from us, please feel free to get in touch with us. Our expert Content Marketing team will be happy to forge the path ahead. Also, here’s a nice read if you’d like to understand some of the other Benefits Of Outsourcing To A Digital Marketing Agency.
A Guide to Grow Your Business with Social Media
In this advanced digital era, most businesses have realized the importance of this form of media for survival and turned to the different digital mediums of marketing. But the approach requires more effort to make it a success as this medium of advertising is quite different from all others. Due to various reasons which differ from business to business, they struggle to take full advantage of it. There could be many possible reasons behind your social campaign not picking up the pace, here are a few common things that can help you improve engagement on your social channels. Start with the audience your brand is targeting: The main target should not be to just increase the number of followers on the social platforms. Check the type of audience your social handles have, if your business isn’t generating the desired sales as expected. It’s highly likely that you’re targeting the wrong platforms. Make your presence felt on the types of social media platforms that you think your prospective customers use. Once you’ve figured out the right platform and have a decent amount of followers, try keeping them engaged. Your audience has certain expectations from you, they would be expecting to get updated regularly, and this requires consistency. If you’re planning to go ahead with social media campaigns, then be prepared as this requires a good amount of investment in regards with time and effort, and should be done with full enthusiasm. If you fail to maintain consistency, the customers could start feeling unwanted, and would start hunting for other platforms that would show more promise, eventually, you may end up even losing your following. So it’s advised to maintain a social calendar as this helps you keep a track of when and what time the updates are to be provided and helps you stick to the schedule. If this is something you’re having difficulty managing, you can reach out to a social media marketing company for managing your promotions. Once you’ve finally managed to engage your audience on the social media platform, it’s important to remember not to over promote yourself as this could irritate the audience and result in your followers unfollowing you, due to too much self praise and pushing of your products. As the saying goes, ‘too much or too low, both are not very healthy’, so a healthy social campaign must have a healthy balance. The type of content you create must match with the goal you have in mind, i.e., are you getting the existing consumers to spend more? Or, are you trying to get new customers? So, it is critical to assess whether the content is in line with your goal. Lastly, it is super important to keep track of your social media metrics to help your business grow. Try focusing on the mentions and reach your post received and eventually the conversions your social handles are creating, instead of focusing on the number of likes and shares your posts have created. Also, it’s important to keep in mind that the consumers are very vocal on social media and the growing negative comments or mentions can hurt the business. But, at the same time, a positive feedback from a consumer of the business could be encouraged to spread the good word. To conclude, the social media platform is emerging out to be one of the most effective media and requires a lot of attention as even a click is likely to generate more business for your brand.There are many more strategies that you can implement to boost your local business with social media, but it is advised to approach an expert who can suggest to you the absolute strategies that are tailored specifically to your business. Widepool Creatives has over a decade of experience in this space, along with a team of experts working towards bringing local business to the forefront of the online digital world. Let us help you take your business on a journey to places around the web. Call (Phone Number) now to get started on the journey.