Widepool Creatives

Digital Marketing

Build Trust with Customers to Amplify Sales

By October 12, 2022 No Comments

Online shoppers are more cautious than ever before. Many buyers are wary of buying products without first researching their sellers. Scams and counterfeit goods are a major cause of distrust in Internet shopping. To combat this, many sellers create websites that look genuine and guarantee the quality of their products. They also frequently post photos of their products, testimonials from satisfied customers, and contact information for live chat support. By creating online profiles that build trust with customers, savvy sellers can increase sales and earn a solid reputation in the industry.

Seven Ways to Accelerate Sales by Building Trust with Customers

7 ways to build trust with customers to increase sales of any business include the following:

  1. Include security seals: Using security seals on your products or packaging helps your customers feel more satisfied with their purchases. These seals usually feature an image of two hands holding up two fingers alongside an inscription that conveys this message (such as “Good Security—Good Service”). Business owners use seals as they symbolically show buyers that they place trust in them by requiring proof of purchase before releasing goods to them. Security seals let potential buyers know that you take customer safety seriously enough to verify that they have appropriate funds before releasing any goods to them 
  2. Include real pictures to look authentic: Indeed, a pic is worth 1000 words! You write 1000 words about your authenticity, and it equals 1 single real pic of your business facility or any person involved! People believe real pictures more than what they read. You seem more authentic by posting real pics of your business facility. 
  3. Mention physical address for credibility: Physical addresses are required for your customers to have a sense of trust in your business. Many countries require online retailers to provide a physical address where transactions can be finalized by postal mail. This way, customers know they can receive their items without delay or issue with delivery services or postal authorities. In addition, you should use physical addresses wherever possible when selling goods through social media platforms. Including a physical address helps build trust between you and your customers as it ensures they won’t run into difficulties submitting payments over the Internet.
  4. Reliable checkout ways: Payment methods can be like PayPal or credit cards via site Direct Debit (without their bank’s involvement). Buyers feel more confident when they know there is security involved with making purchases online through reputable firms.
  5. Nothing better than positive testimonials: Customer testimonials are one of the most effective ways to create trust between your customers and your business. People want to hear from other people who have purchased your product(s) and/or service(s) and were pleased with the experience. You can post testimonials on your website or in dedicated customer reviews sections on other sites like Google or Facebook. Posting testimonials is beneficial for your business since it demonstrates transparency and commitment to providing good service to your customers. Additionally, it saves buyers time by letting them make informed purchasing decisions without having to research potential purchases first. As a result, posting testimonials regularly can generate a lot of business for you without much additional effort on your part.
  6. Easy-to-understand language of online content: Flowery language and intricate words would do more wrong than good! Yeah! Do not go for making your content complex; instead, keep it as simple as possible. This will augment your sales by increasing leads and potential customers, as simple content connects well with the audiences. 
  7. Show them that you care more than making money! Money makers do not catch the interest of online audiences. You can show your audiences that you care for them; you care for the community; you care for the environment and more. This will build better trust and in turn increase your sales. 

Widepool Digital Marketing Services

Trust is a major component of online shopping; therefore, business owners should work hard to build it between themselves and their clients! There are many ways you can do this; some examples include using customer testimonials, providing physical addresses, etc.! Building trust between yourself as an online seller and clients is vital if you want solid sales; work hard today so you can reap the benefits tomorrow! Contact Widepool for effective digital marketing services.