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SEO Pagination Best Practices

Technical SEO is quite vast, and SEO pagination on your technical SEO site checklist? Pagination is an important part of SEO! If you publish a lot of content or have a certain type of website, such as an online store, perhaps this should be the case. SEO pagination has a host of advantages, like how it gives you an SEO boost. However, this would not be the 1st thing that marketers & SEO developers consider while website optimization. Pagination pages also will not serve you well if you do not follow SEO pagination best practices

What Is SEO Pagination?

Search Engine Optimization (SEO) pagination is an SEO/design technique, wherein, the content is broken up into smaller, more manageable pieces in order to improve its ranking on search engines. This involves dividing the content across multiple pages, allowing users to quickly move between long articles or product listings. By doing so, you can target a wider range of keywords and improve your chances of appearing in search results. It is an integral part of website design and can affect search engine visibility and getting relevant content in front of an eager audience. Also, page search, if properly optimized with SEO, can help your pages rank and bring more organic traffic to your site. You usually see page information on blogs, online stores, social media, & search engines. 

Benefits of Pagination

By creating pages that are easy to navigate and have a clear hierarchy, you can make sure that your website is being crawled efficiently and effectively by search engine bots. Additionally, pagination can help to improve the user experience on your website, making it easier for visitors to find the content they are looking for.

Ways to Approach SEO Pagination

There are a few different ways to approach SEO pagination, but the most common is to divide your content into separate pages, each with its own unique URL. This is known as paginated content. Paginated content is often used for blog posts, articles, product listings, and other types of longer-form content. It can be an effective way to improve the user experience by making it easier for users to find the information they need. It can also be a helpful SEO strategy, as it allows you to target multiple keywords with each piece of content. When done correctly, SEO pagination can help you achieve a higher ranking in search results. If you are considering using SEO pagination on your website, there are a few things to keep in mind. 

Tips for Right SEO Pagination

  • Plan your pagination strategy before you start publishing content.
  • Use unique and descriptive titles for each page of content.
  • Try structuring the URLs in the manner, which is simpler for the search engines also to better understand.
  • Use the rel=”next” and rel=”prev” tags to help search engines understand your paginated content.
  • Make sure each page of content is accessible to both users and search engines.
  • Monitor your paginated content to ensure it is being indexed and ranked properly.

Types of Pagination

There are a few different types of pagination that you can use on your website, and each has its own advantages and disadvantages. 

  • One popular method is to use numbered pagination, where a number is assigned to each page. This could be a good way of ensuring that your pages are being crawled in order, however it could also be confusing for the end-users if they aren’t sure about the page, which they’re supposed to be on.
  • Another common method is to use alphabetical pagination; herein, each page is assigned a “letter”. This can be a great way of organizing your content if you have a lot of it, but it can also make it hard for users to locate the page they are searching for if they don’t know the alphabet.
  • Finally, you can also use date-based pagination, where every page is given a date. This can be a nice way to organize your content if you are having time-sensitive information, but it can also make it difficult for users to find the page they are looking for if they don’t know the date.

Why Do SEO Pagination?

SEO pagination is a method used to split content into multiple pages. This is done for a number of reasons, including:

  • For augmenting UX. Users can become frustrated if they have to scroll through a long page of content. By breaking the content up into multiple pages, they can easily navigate to the information they need.
  • To improve the load time of the page. If a page has too much content, it can take a long time to load. By splitting the content into multiple pages, the page can load faster.
  • To improve the SEO of the page. Search engines can have difficulty crawling and indexing long pages of content. By breaking the content up into multiple pages, each page can be optimized for specific keywords, making it easier for search engines to find and rank the page.

Methods of SEO Pagination

SEO pagination can be done using a number of methods, including:

  • Pagination links: Pagination links are typically at the bottom of the page, and allow the user to navigate to the next or previous page.
  • Infinite scroll: With infinite scroll, the content is loaded as the user scrolls down the page. This can be a good option for content that is updated frequently, such as a blog or news feed.
  • Load more button: A load more button can be used to load additional content onto the page. This is a good option for pages with a lot of content that can be divided into smaller chunks.

Pagination vs Infinite Scroll vs Load More

There are three ways to format long content pages: 1) Basic Pagination, 2) Load More & 3) Infinite Scroll. Let’s explain how Load More & Infinite Scroll tends to differ from Pagination. 

Infinite Scroll

Infinite Scroll happens to be a navigation technology that is utilized in websites as well as applications. This tends to allow continuous scrolling through webpage(s) or list(s) of items without the need of manually clicking on the “load more” button or for navigating to some other webpage. Instead of putting content on multiple pages, once can put the entire content on 1 single page, & then let users  scroll until they have read the entire content. One can view infinite scroll over social media platforms, news sites as well as on the entertainment websites as well. Also note that Google has now enabled infinite scroll even on mobiles as well as desktops. 

Load More

There are multiple examples for this! They are usually displayed on eCommerce websites or the news websites. You must have seen the CTA buttons of “View more” and “See more” etc., to show more content. No matter which option you choose, remember that it all depends on the UI as well as on the purpose of the website. 

SEO pagination can be a great way to improve the user experience, load time, and SEO of your website, when used correctly!

Is Pagination Good for SEO or Is It Bad for SEO? 

There are some arguments on the web about whether pagination hurts SEO. Two potential problems with pagination & SEO are thin & duplicate content. But none of them need to arise any issue. One can easily avoid duplicate content with canonical tags. Thin content, on the other hand, can be a cause of concern sometimes, but only if one adds limited content to the page. For example, if a series of pages have been created for individual business locations, but they do not include enough unique copy. Having said that, pagination has significant advantages! In general, pagination is more crawler-friendly and its layout makes it easier for search engines to index. Another advantage is that there would be more pages on the web, which means more opportunities for indexing & SEO optimization. Like anything else, pagination is only as good as you make it; Following SEO pagination best practices can improve your rankings.

Previous Ways Google Used to Handle Pages Compared to Now!

Things have changed with time, and so the way by which Google handles pagination. Previously, a Google-verified page read as one long piece of content. Google now treats paginated content as individual pages when indexing. The way Google manages browsing has also changed.

SEO Pagination Best Practices 

Pagination is when you break up your content into multiple pages, usually with a “next” or “previous” link to navigate between them. While pagination can be beneficial for SEO, there are some best practices you should follow to make sure Google can properly crawl and index your paginated content.

  • Firstly, ensure that the anchor links are in crawlable form. This means using standard HTML anchor tags rather than JavaScript or other methods which may not be picked up by search engine crawlers.
  • Secondly, try avoiding the use of a view-all-page if you do decide upon paginating your content. A view all page essentially defeats the purpose of pagination, which is to help users find the content they’re looking for more easily.
  • Thirdly, use canonical tags that are self-referencing on each paginated page. This tells search engines that the paginated pages are part of a series, and helps to avoid duplicate content issues.
  • Fourthly, try using the URLs efficiently. This means using numerical page identifiers rather than parameter-based URLs, and using clean, readable URLs which are easy for users to understand.
  • Fifthly, treat paginated pages in the same way as you would any other internal linking. This means using keyword-rich anchor text and linking to paginated pages from high-traffic pages on your site.
  • Sixthly, do not waste your crawl budget by putting paginated pages on your XML sitemap. Search engines will generally find these pages anyway, so there’s no need to include them on your sitemap.
  • Seventhly, it is quite imperative that you optimize your content posted on these paginated pages as content is pretty important from the SEO point of view. 
  • Finally, try using your crawl budget in a manner that would best serve your website. This means prioritizing your most important pages when budgeting for crawling and indexing.

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