Google has over 200 criteria that it uses to rank websites in its search engine. One of these factors is the quality of a website’s content. Google assesses websites based on their unique qualities, referred to as “E-A-T” i.e. expertise, authoritativeness, and trustworthiness. E-A-T is the key to Google’s ranking algorithm and how Google determines the success of a website.
E-A-T in SEO
E-A-T in SEO is an acronym for Expertise, Authority, and Trustworthiness. Experts are individuals with knowledge in a certain field. Authoritativeness refers to how trustworthy you are to other people and organizations as well as Google. Lastly, trustworthiness refers to whether you are trustworthy to Google or not; Google has access to your entire digital footprint via web analytics tools.
Significance of E-A-T in SEO
To improve the quality of your content and increase your chances of ranking well in search engines, creating high-quality E-A-T content makes you appear trustworthy. To appear trustworthy, you must have expertise in your industry or niche because Google understands that expertise gives you credibility when talking about certain topics online. Next, be authoritative by consistently producing high-quality content tailored for specific keywords that send signals about how relevant you are to Google and other people in your industry. Finally, be trustworthy by preventing manipulative behavior such as spamming or unethical link schemes that make Google distrust you further. Google considers how many trust signals you are sending to other people and organizations when calculating how trustworthy you are online. A trust signal is anything that makes someone understand something about you; this includes things like blog posts, social media posts, and other offline interactions with people also known as direct communication with others (DMC). To send more trust signals, share informative posts on relevant social media platforms geared toward helping others understand something about that platform or industry. These actions demonstrate that you have expertise in an area and know what people need when they seek help in their field. In turn, this builds up your authority with Google since it understands that people will trust what you have to say online since it reflects well on your reputation elsewhere in life. By investing time into creating high-quality E-A-T content for Google’s algorithm, you can look more authoritative online while increasing the number of trust signals sent to Google itself. For example, sharing informative blog posts on relevant niches can help build authority while also sending signals about how knowledgeable someone is within their field; this makes them look more trustworthy when talking about certain topics online. As always, anything deemed helpful by the SEO community should be taken into consideration when building an effective strategy for improving your website’s ranking on Google Search Engine!
Good Content as Per E-A-T Guidelines
Many factors impact your E-A-T scores, such as the quality of your website’s content, its usability, and its social media presence. According to E-A-T guidelines, great content must include the following:
- Content must be such that it aids to help users in some or the other manner
- Content must be created by the expert(s)
- Content must be posted on authoritative site(s)
- Content must be trustworthy
- Content must be regularly updated
How to Improve a Website’s E-A-T
7 ways to improve a website’s E-A-T
- Inform your website visitors who you actually are to win credibility!
- Team up with experts in the writing domain to curate content.
- Make the purpose of making content clear.
- Try updating your website’s content on a regular basis.
- Start linking to quality sources.
- Consider more than one viewpoint
- Pay heed to your brand’s online reputation.
Widepool’s Expert SEO Services
Contact Widepool and avail of our expert SEO services to E-A-T better!