Privacy Policy

Effective Date: July 7, 2026

Overview: This Privacy Policy governs the data collection and processing practices of Widepool. It details how we
manage personal data acquired through our website, multi-channel advertising campaigns (including Meta and
Google Ads), and direct conversational marketing infrastructure via the WhatsApp Business API.

1. Information We Collect
To execute performance marketing, SEO, and business development strategies, we process the following data
categories:
Direct Web Contact Data: Identity credentials, phone numbers, corporate email addresses, and specific project
metrics supplied voluntarily via on-site web elements.
Conversational & WhatsApp Data: When interacting with our corporate WhatsApp Business channels or
initializing communication through “Click-to-WhatsApp” (CTWA) ad placement across Meta networks, we
automatically log your verified mobile phone number, WhatsApp profile display name, and all context inputs
transmitted natively during the interaction.
Ad Campaigns & Tracking Identifiers: Pixel IDs, device operational specifications, anonymous user behavior
vectors, geographic parameters, and ad click attribution logs derived from active paid promotional campaigns. 

2. Ad Campaigns, Consent Signals & Tracking Technologies
Widepool utilizes tracking frameworks governed by user preferences to audit, refine, and optimize marketing
campaigns: Google Consent Mode v2 Alignment: Our systems respect granular user telemetry toggles. Native tracking
tags dynamically respond to explicit user choices via our Consent Management Platform (CMP). Based on your
input, variables like ad_storage, ad_user_data, and ad_personalization govern whether data is
transmitted to Google Ads infrastructure for audience modeling or cross-device profile matching.
Meta Pixel & Conversational Event Loops: We leverage the Meta Pixel and custom API handlers to gauge ad
execution effectiveness. This structure allows us to track conversion events when users click targeted ads to
interact within our digital ecosystems.

3. Purpose and Execution of Data Processing
Widepool processes information to facilitate core operational workflows, strictly adhering to legal processing limits:
Delivering, personalizing, and managing digital performance marketing, branding, and web architectural
solutions.
Nurturing active leads via automated WhatsApp Business Flows, interactive chat logic, and programmatic
service updates.
Auditing campaign ROI metrics to enhance targeted copy elements, user experiences, and budget efficiency.

4. Data Protection, Storage, and Third-Party Disclosures
We preserve client data using industry-vetted administrative and cloud-security controls. Widepool does not sell,
lease, or monetize user lists. Data access is strictly restricted to core authorized technical staff and integrated SaaS providers supporting our official tech stack. All partners operate under dense confidentiality agreements and
matching safety regulations. 

5. Compliance, Rights, and Inquiries
Users maintain the absolute legal authority to inspect, correct, limit processing, or demand the absolute erasure of
their personal information from our active communication databases. For questions regarding consent compliance
or to request data removal, contact our privacy desk directly at hello@widepool.com.