Local SEO is a term that is used to describe the process of optimizing a website for local search results. This can be done through a number of different methods, including optimizing the website content for local keywords, building local backlinks, and creating local citations etc.
5 Major Local SEO Trends 2023
As we move into the New Year 2023, it is high time you start thinking about the local SEO trends that will shape 2023! Here are the five most significant trends to keep an eye on:
- Lightning fast load time: As mobile usage continues to grow, users expect pages to load quickly on their devices. Google has stated that page speed is a ranking factor, and this is only going to become more important in the future. This means that businesses need to make sure their website is optimized for quick load time. So, make sure your website is as fast as possible to stay ahead of the competition. In 2023, businesses will need to focus on increasing the speed of their website to ensure a positive user experience.
- Mobile-optimized indexing: More and more people are using mobile devices to search for businesses online. Google has been moving towards a mobile-first index for some time now, and in 2023 it is expected that this will become the norm. This is where Google indexes the mobile version of a website first, rather than the desktop version. This means that businesses need to ensure their website is optimized for mobile devices, with a responsive design and fast loading times. So, make sure your website is optimized for mobile to ensure you’re being seen by potential customers.
- Optimized Google Business Profile: Your Google Business Profile is one of the first things potential customers will see when they search for your business. Having an optimized Google Business Profile is essential for local businesses. In 2023, businesses will need to make sure their profile is up-to-date and includes relevant information such as opening hours, contact details, and reviews. So, make sure your Google Business Profile is up-to-date and accurate, and includes all the relevant information about your business.
- Video content: Research has shown that people are more likely to watch a video than read text. Video content is becoming increasingly popular, especially on social media; and in 2023 it is expected to be a key part of local SEO. Businesses should consider creating video content that is optimized for local search, such as how-to videos, product demonstrations, and customer testimonials. So, if you can incorporate video content into your website, this could help improve your ranking. If you haven’t already, start creating video content to promote your business and engage with your customers.
- Multi-search optimization: Multi-search is a new feature in Google Search that lets users search for multiple businesses at the same time. This is a great way to get your business in front of potential customers who are looking for businesses like yours. Multi-search is a relatively new trend that allows users to search for multiple things at the same time. For example, a user might search for “pizza delivery + restaurants near me”. In 2023, businesses will need to optimize their website for multi-search to ensure they appear in these results. This is where people use multiple search engines to find information. So, it’s important to make sure your business is listed on as many search engines as possible.
If you are looking for a comprehensive and effective local SEO service, you can’t go wrong with Widepool! We have a team of experienced professionals, who know how to optimize your website, and make it more visible in local search results. In addition to improving your website’s ranking, we will also help you get more leads and conversions.